Toyota Reports March Sales
TORRANCE, Calif. (April 1, 2009) Toyota Motor Sales (TMS), U.S.A.,
Inc., today reported month-end sales of 132,802 vehicles, a decrease of
36.6 percent from last March, on a daily selling rate basis.
The Toyota Division posted March sales of 118,563 units, a decrease
of 36.0 percent from the same period last year. The Lexus Division
reported March sales of 14,239 units, a decrease of 40.6 percent from
the year-ago month.
With month-over-month sales comparisons providing a more realistic
indication of current market conditions than year-ago levels, TMS sales
posted a 16.3 percent increase over February 2009.
Toyota Division
Toyota Division passenger cars recorded March sales of 73,385 units,
down 33.6 percent from the same period last year, but up 19.1 percent
over February 2009. Featuring a new engine and refreshed styling, Camry
and Camry Hybrid remained Toyota’s volume leader in March, posting
combined monthly sales of 25,783 units. Corolla recorded sales of
22,257 units. Yaris reported sales of 5,888 units for the month. The
Prius mid-size gas-electric hybrid posted March sales of 8,924 units.
Toyota Division light trucks posted March sales of 45,178 units,
down 39.7 percent from the year-ago month, but up 15.3 percent over
February 2009. Light truck sales were led by the RAV4 compact SUV with
sales of 11,899 units. The Tacoma mid-size pickup reported sales of
9,444 units for the month. The Tundra full-size pickup recorded March
sales of 5,547 units. Highlander and Highlander Hybrid posted combined
sales of 5,404 units.
Scion posted March sales of 4,663 units. The xB urban utility
vehicle led the way with sales of 2,090 units. The tC sports coupe
recorded sales of 1,545 units. The xD reported sales of 1,027 units for
the month.
Lexus Division
Lexus passenger cars reported March sales of 7,212 units, a decrease
of 49.6 percent from March 2008, but up 13.6 percent over the prior
month. Passenger car sales were led by the ES entry luxury sedan with
March sales of 3,225 units. The IS entry luxury sport sedan posted
combined sales of 2,432 units. The LS flagship luxury sedan recorded
combined sales of 852 units. The GS luxury sport sedan reported
combined March sales of 625 units.
Lexus Division light trucks recorded March sales of 7,027 units,
down 27.3 percent from the year-ago month. Lexus sales were led by the
RX luxury utility vehicle, which posted combined March sales of 6,177
units. The RX 400h hybrid luxury utility vehicle reported sales of
1,165 units for the month.
TMS Hybrids
TMS posted March sales of 13,747 hybrid vehicles. Toyota Division
recorded sales of 12,515 hybrids for the month. Lexus Division reported
March sales of 1,232 hybrids.
In response to the changing sales climate, recent efforts to
right-size production and inventory levels proved effective, with total
TMS inventory down 26.6 percent in the first quarter.
There were 25 selling days this month, compared to 26 selling days last March.
# # #
| TOYOTA RETAIL SALES | ||||||
| (INCLUDES FLEET & HAWAII) | ||||||
| March, 2009 | ||||||
| —– CURRENT MONTH —– | — CALENDAR YEAR TO DATE — | |||||
| DSR % | DSR % | |||||
| 2009 | 2008 | CHG | 2009 | 2008 | CHG | |
| YARIS | 5,888 | 12,953 | -52.7 | 15,107 | 30,377 | -49.6 |
| COROLLA | 22,257 | 25,109 | -7.8 | 59,598 | 67,047 | -9.9 |
| CAMRY | 25,783 | 40,487 | -33.8 | 67,199 | 107,002 | -36.4 |
| VENZA | 3,695 | 0 | N/A | 7,404 | 0 | N/A |
| AVALON | 2,175 | 4,581 | -50.6 | 6,394 | 12,809 | -49.4 |
| PRIUS | 8,924 | 20,635 | -55.0 | 24,277 | 42,907 | -42.7 |
| SCION xA | 1 | 4 | -74.0 | 1 | 23 | -95.6 |
| SCION xB | 2,090 | 4,527 | -52.0 | 5,445 | 11,670 | -52.7 |
| SCION tC | 1,545 | 4,082 | -60.6 | 3,989 | 10,290 | -60.7 |
| SCION xD | 1,027 | 2,518 | -57.6 | 2,850 | 5,903 | -51.1 |
| TOTAL TOYOTA DIV. PASS. CAR | 73,385 | 114,897 | -33.6 | 192,265 | 288,029 | -32.4 |
| ES | 3,225 | 6,019 | -44.3 | 8,771 | 15,160 | -41.4 |
| LS | 852 | 2,125 | -58.3 | 2,456 | 5,922 | -58.0 |
| SC | 78 | 271 | -70.1 | 227 | 643 | -64.2 |
| GS | 625 | 1,668 | -61.0 | 2,118 | 4,570 | -53.0 |
| IS | 2,432 | 4,798 | -47.3 | 6,979 | 11,966 | -40.9 |
| TOTAL LEXUS PASS. CAR | 7,212 | 14,881 | -49.6 | 20,551 | 38,261 | -45.6 |
| TOTAL TOYOTA PASS. CAR | 80,597 | 129,778 | -35.4 | 212,816 | 326,290 | -33.9 |
| SIENNA | 7,807 | 12,631 | -35.7 | 19,667 | 34,299 | -41.9 |
| RAV4 | 11,899 | 12,955 | -4.5 | 28,331 | 34,229 | -16.1 |
| FJ CRUISER | 1,083 | 3,284 | -65.7 | 5,295 | 9,875 | -45.7 |
| 4RUNNER | 1,650 | 5,075 | -66.2 | 6,763 | 15,506 | -55.8 |
| HIGHLANDER | 5,404 | 10,832 | -48.1 | 16,169 | 33,668 | -51.3 |
| LAND CRUISER | 163 | 363 | -53.3 | 448 | 1,217 | -62.7 |
| SEQUOIA | 2,181 | 2,856 | -20.6 | 5,379 | 7,850 | -30.6 |
| TOTAL SUV | 22,380 | 35,365 | -34.2 | 62,385 | 102,345 | -38.2 |
| 4X2 TACOMA | 4,778 | 9,090 | -45.3 | 12,668 | 23,103 | -44.4 |
| 4X4 TACOMA | 4,666 | 6,497 | -25.3 | 12,269 | 16,673 | -25.4 |
| TOTAL TACOMA | 9,444 | 15,587 | -37.0 | 24,937 | 39,776 | -36.5 |
| TUNDRA | 5,547 | 14,311 | -59.7 | 18,349 | 40,784 | -54.4 |
| TOTAL PICKUP | 14,991 | 29,898 | -47.9 | 43,286 | 80,560 | -45.6 |
| TOTAL TOYOTA DIV. LT TRUCK | 45,178 | 77,894 | -39.7 | 125,338 | 217,204 | -41.5 |
| LX | 289 | 642 | -53.2 | 898 | 1,921 | -52.6 |
| GX | 561 | 1,679 | -65.3 | 1,705 | 4,885 | -64.6 |
| RX | 6,177 | 7,737 | -17.0 | 18,915 | 21,448 | -10.6 |
| TOTAL LEXUS LIGHT TRUCK | 7,027 | 10,058 | -27.3 | 21,518 | 28,254 | -22.8 |
| TOTAL TOYOTA LIGHT TRUCK | 52,205 | 87,952 | -38.3 | 146,856 | 245,458 | -39.4 |
| TOTAL TOYOTA DIV. | 118,563 | 192,791 | -36.0 | 317,603 | 505,233 | -36.3 |
| TOTAL LEXUS | 14,239 | 24,939 | -40.6 | 42,069 | 66,515 | -35.9 |
| TOTAL TOYOTA | 132,802 | 217,730 | -36.6 | 359,672 | 571,748 | -36.3 |
| MEMO: | ||||||
| DOM. COROLLA | 17,888 | 19,004 | -2.1 | 46,530 | 59,025 | -20.1 |
| DOM. CAMRY | 25,294 | 39,421 | -33.3 | 65,881 | 103,974 | -35.8 |
| DOM. RAV4 | 2,814 | 0 | N/A | 5,026 | 0 | N/A |
| DOM. PICKUP | 14,991 | 29,898 | -47.9 | 43,286 | 80,560 | -45.6 |
| DOM. RX | 3,432 | 5,385 | -33.7 | 11,907 | 14,798 | -18.5 |
| SELLING DAYS | 25 | 26 | 75 | 76 | ||
| TOYOTA DIV. IMPORT CAR | 24,333 | 51,891 | -51.2 | 66,056 | 112,221 | -40.4 |
| LEXUS IMPORT CAR | 7,212 | 14,881 | -49.6 | 20,551 | 38,261 | -45.6 |
| TOYOTA DIV NA BUILT CARS | 49,052 | 63,006 | -19.0 | 126,209 | 175,808 | -27.3 |
| TOTAL TOYOTA CARS | 80,597 | 129,778 | -35.4 | 212,816 | 326,290 | -33.9 |
| TOYOTA DIV. IMPORT LT TRUCK | 17,385 | 32,509 | -44.4 | 51,980 | 94,495 | -44.3 |
| LEXUS IMPORT LT TRUCK | 3,595 | 4,673 | -20.0 | 9,611 | 13,456 | -27.6 |
| TOYOTA DIV NA BUILT LT TRUCK | 27,793 | 45,385 | -36.3 | 73,358 | 122,709 | -39.4 |
| LEXUS NA BUILT LT TRUCK | 3,432 | 5,385 | -33.7 | 11,907 | 14,798 | -18.5 |
| TOTAL TOYOTA LT TRUCK | 52,205 | 87,952 | -38.3 | 146,856 | 245,458 | -39.4 |
| SPORT UTILITY VEHICLES | 28,324 | 42,139 | -30.1 | 78,608 | 120,724 | -34.0 |
| Memo: Lexus Sport Utility | 7,027 | 10,058 | -27.3 | 21,518 | 28,254 | -22.8 |
| SMALL VANS | 7,807 | 12,631 | -35.7 | 19,667 | 34,299 | -41.9 |
| PICKUPS | 14,991 | 29,898 | -47.9 | 43,286 | 80,560 | -45.6 |
| * NORTH AMERICAN BUILT VEHICLES | ||||||
| COROLLA | 17,888 | 19,004 | -2.1 | 46,530 | 59,025 | -20.1 |
| CAMRY | 25,294 | 39,421 | -33.3 | 65,881 | 103,974 | -35.8 |
| VENZA | 3,695 | 0 | N/A | 7,404 | 0 | N/A |
| AVALON | 2,175 | 4,581 | -50.6 | 6,394 | 12,809 | -49.4 |
| SIENNA | 7,807 | 12,631 | -35.7 | 19,667 | 34,299 | -41.9 |
| RAV4 | 2,814 | 0 | N/A | 5,026 | 0 | N/A |
| PICKUP | 14,991 | 29,898 | -47.9 | 43,286 | 80,560 | -45.6 |
| SEQUOIA | 2,181 | 2,856 | -20.6 | 5,379 | 7,850 | -30.6 |
| RX | 3,432 | 5,385 | -33.7 | 11,907 | 14,798 | -18.5 |
| TOTAL | 80,277 | 113,776 | -26.6 | 211,474 | 313,315 | -31.6 |
| N.A. VEHICLES % OF TOTAL | 60.4% | 52.3% | 58.8% | 54.8% | ||
| SELLING DAYS | 25 | 26 | 75 | 76 | ||
| DSR = DAILY SELLING RATE | ||||||
Credit: Toyota Motor Sales, USA
Copy by: Flipside909
