TMC Trademarks "RC F"


With the recent discovery of the "RC 350" trademark, Lexus' parent company Toyota Motor Corporation has put in another filing for the trademark "RC F" in the United States & Europe. While RC F could simply stand for "Really Cool Feature", we believe this may be Lexus' real answer to the king of the hill, BMW M3.

Although we are just speculating on what RC F stands for, we couldn't help but dream about what an RC F really could be! 

  • United States Patent & Trademark Office #85770072
  • European Union #011314226

What do you think of a BMW M3 fighting Lexus RC F should have? Talk about it HERE!>>

Eric Hadden (Sun, 27 Jan 2013 20:24:37 -0800): I thought the "real answer" to the BMW M3 was the IS F. It would appear that the RC is an entirely new product line. My guess is a smaller RX suv designed to go head to head with the X3, GLK.
(Mon, 28 Jan 2013 12:47:47 -0800): No. Looks more like something to compete with the BMW 4 series.
Marvin Pascual (Tue, 29 Jan 2013 20:18:36 -0800): An intelligently packaged IS-F coupe, with. -a real back-seat. -real manual, or a real dual-clutch transmission. -more power (can sacrifice some low-end to gain more top-end). I think this were what was preventing the IS-F from being a real M3 fighter. The suspension tweaks they had in the revision got it closer to where it needed to be, but it still didn't have that "total package" that the M3 was. Now that the M3 is looking to do a turbo-6, Lexus needs to think of being a bit more pro-active. Develop the GR motor for turbocharged duty, or develop a new platform. I know guys are going to say something to the effect of: "bring back the 2j!" But aluminum construction, in a v-configuration has less weight over and in front of the crossmember. Less weight and better weight distribution is a step in the right direction. All-in-all, meet or exceed the M3 in what it does best, while keeping it Lexus. (rock solid reliability, simple elegance). Oh yeah, don't forget to throw in a dash of personality. Wait, it's japanese and from a company that demands perfection... scratch that personality part.
Russell Murray (Wed, 20 Feb 2013 07:11:21 -0800): I'm digging it! I'd like to see Lexus bring on a true M3 contender!
Frank Estrada III (Mon, 25 Feb 2013 12:50:06 -0800): I wonder if they'll keep those 20" factory. Also, if they have a limited amount of that semi gloss paint scheme.
Jason Guo (Wed, 06 Mar 2013 11:24:53 -0800): Whoa! Replies on the actual site show up right here!
Jason Guo (Wed, 06 Mar 2013 11:25:47 -0800): By here, I meant the page, but I guess here on the actual site too... I'm so confused.
Meek Fut (Mon, 10 Jun 2013 11:07:27 -0700): Where's the logic in that? DCT's/SMG's perform better than manuals in all situations. F1 cars, exotics, etc have been using them for years now. I don't think the fastest cars in the world would be coined "knives". Manual transmissions are backward technology, like wooden wheels and manual chokes.
Keith Towne (Thu, 27 Jun 2013 13:41:57 -0700): PLEASE don't bastardize it with a 4 cyl.