Lexus Sales Increase In May 2013

 
 
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Lexus has recently announced their month end sales figures for May 2013. According to Lexus, the redesigned 2013 LS and the all-new 2013 ES sales have both increased over 100% and 3.6% overall since the same time last year. Coincidentally, these two sedans   were the first Lexus models that came out and shattered records nearly 25 years ago.

With the 2014 IS coming soon, Lexus is determined to continue as the number one selling luxury brand in the United States. The ES and the RX continue to be the Lexus' sales leaders. On an interesting note only 1 LFA was sold in May. 


LEXUS U.S. SALES SUMMARY
May, 2013
                   -- CURRENT MONTH --           -- CALENDAR YEAR TO DATE --
                                   DSR %  VOL %                  DSR %  VOL % 
                   2013    2012    CHG    CHG    2013    2012    CHG    CHG 

CT                 1,623   1,549   4.8    4.8    6,039   8,059   -25.1  -25.1
HS                 0       21      -100.0 -100.0 2       612     -99.7  -99.7
IS                 1,897   2,656   -28.6  -28.6  8,867   11,622  -23.7  -23.7
ES                 5,890   2,937   100.5  100.5  27,813  14,485  92.0   92.0
GS                 2,015   1,996   1.0    1.0    7,340   9,050   -18.9  -18.9
LS                 996     459     117.0  117.0  4,556   2,560   78.0   78.0
SC                 0       0       N/A    N/A    0       2       -100.0 -100.0
LFA                1       3       -66.7  -66.7  16      22      -27.3  -27.3
TOTAL LEXUS CAR    12,422  9,621   29.1   29.1   54,633  46,412  17.7   17.7

RX                 8,714   10,647  -18.2  -18.2  37,171  35,376  5.1    5.1
GX                 745     808     -7.8   -7.8   3,531   4,080   -13.5  -13.5
LX                 348     387     -10.1  -10.1  1,725   2,242   -23.1  -23.1
TOTAL LEXUS TRUCK  9,807   11,842  -17.2  -17.2  42,427  41,698  1.7    1.7

North American Built:
RX                 7,693   8,881   -13.4  -13.4  31,989  28,549  12.0   12.0

LEXUS IMPORT CAR   12,422  9,621   29.1   29.1   54,633  46,412  17.7   17.7
LEXUS IMPORT TRUCK 2,114   2,961   -28.6  -28.6  10,438  13,149  -20.6  -20.6
LEXUS NA BUILT     7,693   8,881   -13.4  -13.4  31,989  28,549  12.0   12.0

SELLING DAYS       26      26                    127     127




Here are a few notes from the monthly conference call with Lexus Group Vice President & General Manager, Jeff Bracken:

Lexus also had a very good May
    • Sales of 22,229
    • Up 3.6% from last year
    • More impressively, up 23% from April
    • Easily biggest month-to-month increase of any luxury brand
Luxury sedans
    • Continue to perform well
    • we have two of the hottest new cars in the luxury market
    • ES and LS
    • Both models more than doubled year-ago totals during May
ES sales of 5,890
    • For the year, ES sales up 92%
    • Big part of increase is addition of hybrid model to the ES lineup
    • Accounted for about nearly 25% of mix in May
    • Key reason Lexus hybrid sales up more than 50% for month 
LS
    • LS sales up 117% in May
    • Up 78% for the year
    • Best performance of any prestige luxury sedan
    • By the way, the LS 460L also made the list of Top 10 Consumer Reports models Bill mentioned earlier
Luxury SUVs
    • Continue to be fastest growing luxury segment
    • Our RX remains the class of the field
    • And is our overall volume leader
    • With May sales of more than 8,700
    • Year to date sales up 5%
    • Total sales nearly doubling its closest competitor 
Finally on the Certified Pre-Owned front
    • Lexus Certified Pre-Owned
    • Sales of more than 6,700
    • Best-ever May
    • Third straight record month
Looking ahead
    • Strong consumer confidence - 5 Year high
    • Bodes especially well for luxury market
    • Expect it will continue to gather momentum this summer
 
    • With ES and LS just now hitting their stride
    • Well-positioned to take advantage of the growth 
    • Soon be adding the new IS model to our lineup
    • 13th new or updated model in the past 15 months
    • The culmination of an unprecedented string of new models changing the face of Lexus

    • Sell-down of our current IS model going smoothly
    • Marketing activities for the new IS begin later this month
    • Combined with ES and LS will give us a trio of new luxury sedan choices
The other big news for us in May
    • Lexus earning the #1 brand ranking from Consumer Reports Magazine - Recommendation 100% of our lineup
    • First-ever ranking of individual brands
In the words of Consumer Reports:
"When it comes to making cars, Lexus pushes all of the right buttons"
 
When you combine that kind of review, with the sweep of the J.D. Power  customer satisfaction awards Lexus picked up earlier, I think you can see why we're excited about the months ahead.


Courtesy: [Toyota Motor Sales USA Inc.]\

 
 
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