Lexus Sales Increase In May 2013
Lexus has recently announced their month end sales figures for May 2013. According to Lexus, the redesigned 2013 LS and the all-new 2013 ES sales have both increased over 100% and 3.6% overall since the same time last year. Coincidentally, these two sedans were the first Lexus models that came out and shattered records nearly 25 years ago.
With the 2014 IS coming soon, Lexus is determined to continue as the number one selling luxury brand in the United States. The ES and the RX continue to be the Lexus’ sales leaders. On an interesting note only 1 LFA was sold in May.
LEXUS U.S. SALES SUMMARY May, 2013 -- CURRENT MONTH -- -- CALENDAR YEAR TO DATE -- DSR % VOL % DSR % VOL % 2013 2012 CHG CHG 2013 2012 CHG CHG
CT 1,623 1,549 4.8 4.8 6,039 8,059 -25.1 -25.1 HS 0 21 -100.0 -100.0 2 612 -99.7 -99.7 IS 1,897 2,656 -28.6 -28.6 8,867 11,622 -23.7 -23.7 ES 5,890 2,937 100.5 100.5 27,813 14,485 92.0 92.0 GS 2,015 1,996 1.0 1.0 7,340 9,050 -18.9 -18.9 LS 996 459 117.0 117.0 4,556 2,560 78.0 78.0 SC 0 0 N/A N/A 0 2 -100.0 -100.0 LFA 1 3 -66.7 -66.7 16 22 -27.3 -27.3 TOTAL LEXUS CAR 12,422 9,621 29.1 29.1 54,633 46,412 17.7 17.7
RX 8,714 10,647 -18.2 -18.2 37,171 35,376 5.1 5.1 GX 745 808 -7.8 -7.8 3,531 4,080 -13.5 -13.5 LX 348 387 -10.1 -10.1 1,725 2,242 -23.1 -23.1 TOTAL LEXUS TRUCK 9,807 11,842 -17.2 -17.2 42,427 41,698 1.7 1.7North American Built:RX 7,693 8,881 -13.4 -13.4 31,989 28,549 12.0 12.0LEXUS IMPORT CAR 12,422 9,621 29.1 29.1 54,633 46,412 17.7 17.7 LEXUS IMPORT TRUCK 2,114 2,961 -28.6 -28.6 10,438 13,149 -20.6 -20.6 LEXUS NA BUILT 7,693 8,881 -13.4 -13.4 31,989 28,549 12.0 12.0 SELLING DAYS 26 26 127 127
Here are a few notes from the monthly conference call with Lexus Group Vice President & General Manager, Jeff Bracken:
Lexus also had a very good May
- Sales of 22,229
- Up 3.6% from last year
- More impressively, up 23% from April
- Easily biggest month-to-month increase of any luxury brand
Luxury sedans
- Continue to perform well
- we have two of the hottest new cars in the luxury market
- ES and LS
- Both models more than doubled year-ago totals during May
ES sales of 5,890
- For the year, ES sales up 92%
- Big part of increase is addition of hybrid model to the ES lineup
- Accounted for about nearly 25% of mix in May
- Key reason Lexus hybrid sales up more than 50% for month
LS
- LS sales up 117% in May
- Up 78% for the year
- Best performance of any prestige luxury sedan
- By the way, the LS 460L also made the list of Top 10 Consumer Reports models Bill mentioned earlier
Luxury SUVs
- Continue to be fastest growing luxury segment
- Our RX remains the class of the field
- And is our overall volume leader
- With May sales of more than 8,700
- Year to date sales up 5%
- Total sales nearly doubling its closest competitor
Finally on the Certified Pre-Owned front
- Lexus Certified Pre-Owned
- Sales of more than 6,700
- Best-ever May
- Third straight record month
Looking ahead
- Strong consumer confidence – 5 Year high
- Bodes especially well for luxury market
- Expect it will continue to gather momentum this summer
- With ES and LS just now hitting their stride
- Well-positioned to take advantage of the growth
- Soon be adding the new IS model to our lineup
- 13th new or updated model in the past 15 months
- The culmination of an unprecedented string of new models changing the face of Lexus
- Sell-down of our current IS model going smoothly
- Marketing activities for the new IS begin later this month
- Combined with ES and LS will give us a trio of new luxury sedan choices
The other big news for us in May
- Lexus earning the #1 brand ranking from Consumer Reports Magazine – Recommendation 100% of our lineup
- First-ever ranking of individual brands
In the words of Consumer Reports:“When it comes to making cars, Lexus pushes all of the right buttons”
When you combine that kind of review, with the sweep of the J.D. Power customer satisfaction awards Lexus picked up earlier, I think you can see why we’re excited about the months ahead.
Courtesy: [Toyota Motor Sales USA Inc.]\
