Lexus releases new ad campaign to introduce the ISc

 
 
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Exterior-2009-Lexus-IS-250C-Folding-HardTop-.jpg

To help launch the new IS Convertible coming this summer, Lexus has introduced a new ad campaign to showcase an array of IS models. With the addition of a new IS Convertible, a new tag line has been created allowing people to "Live a little, a lot".

Today, Lexus releases four new commercials on You Tube and will broadcast on TV. Focusing on a "fun to drive" experience, for the first time people can now jump in to a new IS without having to open the doors. The last of the series of new commercial called "Scream" which showcases the new IS line featuring the regular IS sedan, the performance monster IS F and the all-new IS Convertible on the streets of Downtown LA. "Liberation through acceleration" helps generate new excitement for the now diverse Lexus IS line.  

2010 Lexus IS C Commercial: "Hop In"
http://www.youtube.com/watch?v=KBSXUXvJqGs

2010 Lexus IS C Commercial: "Look Out"

http://www.youtube.com/watch?v=pB8mS_h6Kqw

2010 Lexus IS C Commercial: "Running"
http://www.youtube.com/watch?v=nvjCudOz8II

2010 Lexus IS Full-line Commercial: "Scream"
http://www.youtube.com/watch?v=VuD8-OUCRe8



 

Article by: Flipside909
Photos and links courtesy of Lexus USA

 

 
 
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