Lexus Behind Apple in Most-Loved Brands Of 2013
According to the LEAP Index from New Media Matrix, Forbes reports that Lexus is the #2 Most-Loved Brand of 2013 just behind Apple. This makes Lexus the #1 Most-Loved automotive brand with an 18.7% increase from 2012.
The LEAP Index shows Lexus closing in on #1 as the desire for the Apple brand has dropped -2.2% compared to last year. Thanks to the launch of progressive and dynamic models models (new GS, ES, LS and all-new IS) Lexus is attracting conquest buyers. Jaguar and Audi although in the top 10 are in a distant 7th & 8th respectively. The rumored Lexus RC coupe, small SUV called the NX and the long overdue GS F should pave the way for a solid #1 spot. Currently Lexus ranks #87 in Forbes World's Most Powerful Brands.