Comparison: Lexus IS versus Audi A4 and BMW 3 Series

Lexus IS 

Today we're going to have the Brits tell us how the Lexus IS compares to the BMW 3 Series and Audi A4. Here in the States, the Lexus IS has done well in some comparisons, beating cars like the BMW 335i and the Cadillac ATS 3.6. So how will the Brits respond to the Lexus IS in the Auto Express comparo below?
Let's keep in mind, they are comparing the Lexus IS 300h (hybrid) against two German diesels: the Audi A4 2.0 TDI, and the BMW 320d. All the cars in this comparison are not for sale in the U.S., so this will be a nice opportunity to see how people live on the other side of the pond. Here's a quick look at the stats:

  • Lexus IS 300h: 221 horsepower - 0-60 in 7.8 seconds
  • BMW 320d: 161 horsepower - 0-60 in 7.8 seconds
  • Audi A4 2.0 TDI: 175 horsepower - 0-60 in 8.4 seconds
Ayd T Mkize (Wed, 02 Oct 2013 04:38:24 -0700): Well the Lexus ISh lost again in EU Comparo.
James Skinner (Wed, 02 Oct 2013 09:07:49 -0700): Totally predictable response from UK motoring journalists, who are clearly in the pay of the German brands (or at least heavily sponsored by their extensive advertising). The comment about the infotainment is the most revealing. If anything varies from their self-proclaimed standard, the BMW, then it is "awkward" and unusable. Having just moved from 3 Audis (2 x A4 and an A5) in a row to a new Lexus IS, I can tell you from personal experience that the Lexus system is simply streaks better after you have had a few days to get used to it. It is different, but these wearied old hacks simply aren't prepared to open their minds and try out something unfamiliar. The IS had no chance, even before they had stepped foot inside it's door. As a long suffering British motorist, I refuse to be brainwashed into buying the de facto standard favourite of almost all the UK motoring press a BMW. Where I live there are actually as many BMWs on the roads as there are Fords and they are just plain tedious. Having ridden in many 3 and 5 series both my wife and I remain wholly underwhelmed by the experience!
Stani Emerson John (Thu, 03 Oct 2013 23:23:04 -0700): Don't know how the Lexus lost. The only thing I felt was lacking in the IS was the user intuitiveness with the mouse controlled interface.