• May 15, 2009 - Torrance, CA  The all-new 2010 Lexus IS 350C and IS 250C hard-top convertibles give Lexus a coupe and convertible in the entry luxury segment for the first time. The IS C models combine the expressiveness of a convertible with the athletic styling of a coupe.... Read more

  • To help launch the new IS Convertible coming this summer, Lexus has introduced a new ad campaign to showcase an array of IS models. With the addition of a new IS Convertible, a new tag line has been created allowing people to "Live a little, a lot".... Read more

  • Brand Development, Growth & Expansion The Lexus GS, also called the Toyota Aristo, was designed to fill the gap between the Lexus ES and Lexus LS, and to provide the company a sports sedan. The Lexus GS is considered a mid-size luxury sports sedan or executive car. There are currently three generations of the GS, which has been manufactured since 1993. The GS models, with 4-doors and a 5-person seating capacity, are built on the Toyota Crown platform and were the first Lexus' to feature the unique L-finesse body styling.... Read more

  • Brand Development, Growth, and Expansion The Lexus ES was the make's first model; five generations later, it is still being manufactured and has been the best selling Lexus sedan in the U.S. for over 15 years. Also known as the Toyota Vista and Toyota Windom (until the last generation), the Lexus ES is considered an entry-level mid-size luxury sedan. The ES was built on the Toyota Camry platform and was the only Lexus made with front-wheel drive until 1999. The 4-door, 5-person ES was built with Toyota styling elements since its inception. The fifth generation ES 350 incorporates the Lexus trademark L-finesse body styling.... Read more

  • New Off-Road Racing Team Relishes Test after Personal Ordeal PHOENIX, May 7, 2009 Joe Bacal is no stranger to difficult challenges.  He has successfully driven the notorious Rubicon Trail without incident, for one.  Surviving Hodgkin's Lymphoma cancer was a much larger test.  Now he is taking on the more interesting challenge of racing a Lexus LX 570 in the Tecate SCORE Baja 500 this June 5-7.  He wants to win this one, too.... Read more

  • Brand Development, Growth & Expansion The 2010 Lexus HS 250h is considered a premium compact hybrid sedan and is the company's first "dedicated" hybrid, as well as the first to offer an inline (I4) gasoline engine. Unveiled at the 2009 North American Auto Show, the 2010 Lexus HS 250h is fashioned after the 3rd generation Toyota Avensis with 4-doors and a 5-person seating capacity - the basic Lexus hybrid architecture.   ... Read more

  • Lexus, manufactured by the luxury car division of the Japanese Toyota Motor Corporation, was introduced to the world in 1989 and has since become the highest selling luxury car in the world. Lexus' origins date back to 1983 with its flagship sedan; today the make manufactures sedans, convertibles, coupes, SUVs and hybrids, and is sold in over 68 countries and territories around the world. Lexus has been named the most reliable brand by J.D. Power and Associates for 14 years running since 1994, famous for its brand cachet and stellar "white glove" customer service.... Read more

  • TORRANCE, Calif. (May 1, 2009) Toyota Motor Sales (TMS), U.S.A., Inc., today reported month-end sales of 126,540 vehicles, a decrease of 41.9 percent from last April, on a daily selling rate basis. The Toyota Division posted April sales of 112,345 units, a decrease of 42.2 percent from the same period last year. The Lexus Division reported April sales of 14,195 units, a decrease of 39.2 percent from the year-ago month.  ... Read more

  • TORRANCE, Calif. (April 1, 2009) Toyota Motor Sales (TMS), U.S.A., Inc., today reported month-end sales of 132,802 vehicles, a decrease of 36.6 percent from last March, on a daily selling rate basis. The Toyota Division posted March sales of 118,563 units, a decrease of 36.0 percent from the same period last year. The Lexus Division reported March sales of 14,239 units, a decrease of 40.6 percent from the year-ago month.  ... Read more

  • March 31, 2009 - Torrance, CA   - With the downturn in the economy, usually quiet sources deep inside the folds of the Lexus Marketing department have been downright chatty.  They're anxious to get the word out about their latest trim line.  The luxury Japanese marquee aims to please their women buyers with the new 'G-Sport' lineup, across the GS and LS lines.... Read more

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