• The new dedicated hybrid 2010 Lexus HS250h is going to be one of the first in the entry level luxury hybrid class coming later this year. Because of Lexus continued Pursuit of Perfection, they want to give a rare and special opportunity to everyone. Instead of just a regular ride and drive, you can have a chance to drive a 2010 HS250h for a whole week, maybe even up to a year. The catch is, you must have the popular vote!... Read more

  • Coming this July, Lexus is offering something special for you. Summer is here and it's time to accessorize your Lexus with F-Sport. Got rims? Got intake and exhaust? Got suspension? If the answer is no, then this is for you! For those who have been contemplating on buying F-Sport parts, this is your chance. To celebrate the expansion of F-Sport accessory line into the GS and IS Convertible line, Lexus is offering a special 20% off discount towards the purchase of any F-Sport accessory available at your favorite local Lexus dealer.... Read more

  • Cancer Survivor Drives Race Distance Solo to Win in First Attempt ENSENADA, Mexico, June 8, 2009 In a remarkable first for driver, team, vehicle and manufacturer, Joe Bacal and navigator Paul Williamsen took their freshly-built Cancer Treatment Centers of America JTGrey Racing Lexus LX 570 to a landmark maiden victory in the 41st annual Tecate SCORE Baja 500 early Sunday.  Their win in the Stock Full class* marks a world's first for Lexus and the culmination of a dream for Bacal and his new team.... Read more

  • The Lexus HS 250h will be the brand's first dedicated hybrid sedan when it reaches showrooms in the fall of 2009. Lexus's three gas-electric hybrid vehicles currently on sale were originally developed as gas-engine models, then converted or updated for hybrid operation. The HS 250h, based closely on the familiar Toyota Prius, is a hybrid vehicle exclusively, no gas-engine-only version is available. Think of the HS 250h as an upscale Prius with Lexus-style amenities and dealership experience and you won't be far off the mark.... Read more

  • TORRANCE, Calif. (June 2, 2009) Toyota Motor Sales, U.S.A., Inc., today reported that May vehicle sales hit a new monthly high for the year and jumped 20.6 percent compared to April 2009. Sales of 152,583 vehicles trailed year ago levels and were down 38.4 percent from last May, on a daily selling rate basis. The big jump in consumer confidence in May translated into a solid gain in retail vehicle sales compared to April, said Don Esmond, senior vice president of automotive operations for TMS. We're encouraged that consumers are beginning to return to showrooms and that the industry continues to show signs of stabilization.  ... Read more

  • May 15, 2009 - Torrance, CA  The all-new 2010 Lexus IS 350C and IS 250C hard-top convertibles give Lexus a coupe and convertible in the entry luxury segment for the first time. The IS C models combine the expressiveness of a convertible with the athletic styling of a coupe.... Read more

  • To help launch the new IS Convertible coming this summer, Lexus has introduced a new ad campaign to showcase an array of IS models. With the addition of a new IS Convertible, a new tag line has been created allowing people to "Live a little, a lot".... Read more

  • Brand Development, Growth & Expansion The Lexus GS, also called the Toyota Aristo, was designed to fill the gap between the Lexus ES and Lexus LS, and to provide the company a sports sedan. The Lexus GS is considered a mid-size luxury sports sedan or executive car. There are currently three generations of the GS, which has been manufactured since 1993. The GS models, with 4-doors and a 5-person seating capacity, are built on the Toyota Crown platform and were the first Lexus' to feature the unique L-finesse body styling.... Read more

  • Brand Development, Growth, and Expansion The Lexus ES was the make's first model; five generations later, it is still being manufactured and has been the best selling Lexus sedan in the U.S. for over 15 years. Also known as the Toyota Vista and Toyota Windom (until the last generation), the Lexus ES is considered an entry-level mid-size luxury sedan. The ES was built on the Toyota Camry platform and was the only Lexus made with front-wheel drive until 1999. The 4-door, 5-person ES was built with Toyota styling elements since its inception. The fifth generation ES 350 incorporates the Lexus trademark L-finesse body styling.... Read more

  • New Off-Road Racing Team Relishes Test after Personal Ordeal PHOENIX, May 7, 2009 Joe Bacal is no stranger to difficult challenges.  He has successfully driven the notorious Rubicon Trail without incident, for one.  Surviving Hodgkin's Lymphoma cancer was a much larger test.  Now he is taking on the more interesting challenge of racing a Lexus LX 570 in the Tecate SCORE Baja 500 this June 5-7.  He wants to win this one, too.... Read more

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