New 2014 Lexus IS Commercials

Lexus has launched two new commercials for the all-new 2014 IS incorporating the arts, fashion and design. The two new stylish commercials entitled “Crowd” and “Color Shift” are a different approach to your typical car commercial. Swedish film director Jonas Akerlund and his wife, costume designer and stylist B. Akerlund were enlisted to help create a new image for Lexus.

These new 2014 IS commercials are a huge departure from Lexus’ 24 year history. Instead of focusing solely on the car, elements of fashion and design create an abstract look to help stand out from any ordinary car commercial. These new TV spots are stylish and youthful as they focus more on design. It is an integral part of Lexus’ new direction and will help outreach to a new and untapped demographic. The all-new 3rd generation IS is already in production and will be arriving at dealerships in July. In the meantime check out the commercials below:

Swedish born Jonas Akerlund has directed many films and music videos. He’s worked with many prominent names like Metallica, David Guetta, Lady Gaga and most recently Beyoncé. His wife B. Akerlund is a famous costume designer and stylist who has worked with the likes of Justin Timberlake, Madonna and Lady Gaga. Check out the “Stand Out”, behind the scenes feature on Mr. & Mrs. Akerlund and their work: