New 2014 Lexus IS Commercials
Lexus has launched two new commercials for the all-new 2014 IS incorporating the arts, fashion and design. The two new stylish commercials entitled “Crowd” and “Color Shift” are a different approach to your typical car commercial. Swedish film director Jonas Akerlund and his wife, costume designer and stylist B. Akerlund were enlisted to help create a new image for Lexus.
These new 2014 IS commercials are a huge departure from Lexus’ 24 year history. Instead of focusing solely on the car, elements of fashion and design create an abstract look to help stand out from any ordinary car commercial. These new TV spots are stylish and youthful as they focus more on design. It is an integral part of Lexus’ new direction and will help outreach to a new and untapped demographic. The all-new 3rd generation IS is already in production and will be arriving at dealerships in July. In the meantime check out the commercials below:
Directed by Jonas Akerlund and styled by B. Akerlund
“Some things are designed to draw crowds. Others are designed to leave them behind. Introducing the 2014 Lexus IS F Sport. A car designed with one purpose. To stand apart. It’s your move.”