The ladies of the 2012 U.S. women open can expect to ride in the lap of luxury now that Lexus has signed on as the official sponsor for the event. Lexus will be bringing almost 240 vehicles to the tennis tournament for contestants and officials alike.
Apparently, this is the first time that a car company has been an automotive partner for the USGA. That’s a pretty remarkable fact consider the group has been around for the last 117 years. It’s another “first” for Lexus, and considering the popularity of golf in the US, it’s also a huge promotional tool. Keep a look out for their cars when the open airs this July.