Lexus Most-Improved at Responding to Potential Customers

By adpock - July 8, 2015

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Ladies and gentleman, put your hands together, because it’s time to add another Lexus accolade to the quiver.

Lexus is the most improved auto company, third best overall, at responding to potential customers. They share the honor with BMW and Mini, while Mercedes continues to lead the industry, their seventh consecutive year doing so, according to Pied Piper’s 2015 Prospect Satisfaction Index U.S. Auto Industry Benchmarking Study.

For the ninth year in a row, Pied Piper studied how well dealerships responded to the needs of their potential customers. For this particular study, they gathered a year’s worth of data by sending mystery shoppers to 6,370 dealerships across the U.S.

Now, assuming this study isn’t done by the Pied Piper company in the show Silicon Valley, this seems like a really important honor. What could be more important to the future of the brand then building rapport with potential new customers? Well, perhaps building really excellent automobiles, but Lexus has that down already.

To me this seems like the logical result of the Lexus Difference customer service program that the company has been rolling out across the nation. Basically, the program attempts to make the dealership a more thoroughly inviting place for all comers. Looks like Pied Pipers shoppers felt plenty welcome.