Lexus Billboard Will Trip You Out and Make You Want Adaptive Headlights

By adpock - June 12, 2015

lexus adaptive headlights

Apparently drivers in South Africa are treated to better billboards than we are here in the States, or at least better Lexus billboards.

Last month, we looked at a Lexus billboard in Johannesburg that seems to read people’s minds. And now, we get a static billboard in Cape Town that actively showcases Lexus’s adaptive headlight technology.

Check out the video below, posted by Lexus South Africa, which shows off the brilliant billboard. The goal of the billboard is to demonstrate how the Lexus LS’s headlights actually track the road, to “move as you move, shifting the beams as you turn, for a better view of the road,” as the video explains. But how do you showcase such action on a medium as static as a billboard?

In order to make the billboard appear to be moving, the designers implemented a drawing technique known as “reverse perspective.” The video doesn’t exactly explain what this technique involves, but it does attempt to elucidate the concept with a Photoshop model, which not only gives you a better sense of what they’re talking about, but also makes you wonder if you’ve been using Photoshop correctly.

Whether you get the technique or not, the drivers who encounter the billboard will get the idea of adaptive headlights. They’ll see a street lined with trees in the distance, and as they drive closer, they’ll be able to follow the curvature of the street with their eyes. Pretty darn cool, right?

But what’s not cool is that South Africa seems to be getting all the good billboards. I think we all need to start a letter writing campaign to see if we can’t class up our own billboards here in the States. Who’s with me? If you need more inspiration than that passionate plea, go ahead and look at the headlights in the Lexus photo above; just do it.