Lexus Sales Up For September 2013

 
 
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Lexus has reported a sales increase for the month of September despite only 23 selling days in 2013. Thanks to a new body style and new tech, the 2014 IS enjoyed a 42% sales increase from last year. The RX was the volume sales leader with a total of 7,601 units sold last month.  There's no surprise as the IS F SPORT is in high demand and accounts for a third of new IS sales. The ES is the volume sedan leader with 4,866 sold with a quarter of them being hybrid. The LS enjoys a 36% sales increase thanks to the redesign and better option packages added from last year. 

It's clear Lexus sales have increased due to the new spindle grille and renewed attention to driving dynamics. Thanks to Lexus' new attitude and engaging new models, the brand is attracting new and younger buyers. October should be  a great month as the new redesigned 2014 GX is arriving at dealerships all over the country. Here are the full stats below:


Lexus Sales Highlights:
  • All-new Lexus IS up more than 42 percent
  • Lexus LS up more than 36 percent
  • Lexus ES is volume car leader with sales of 4,866 units
  • Lexus RX up almost 8 percent with sales of 7,601 units

TOYOTA  U.S. SALES SUMMARY

September, 2013











-- CURRENT MONTH --

-- CALENDAR YEAR TO DATE --




DSR %

VOL % 



DSR %

VOL % 


2013

2012

CHG

CHG 

2013

2012

CHG

CHG 










TOTAL LEXUS

19,522

20,386

4.1

-4.2

190,760

170,990

12.0

11.6









CT

798

1,195

-27.4

-33.2

11,440

13,612

-15.6

-16.0

HS

0

8

-100.0

-100.0

5

641

-99.2

-99.2

IS

3,201

2,248

54.8

42.4

22,060

21,107

5.0

4.5

ES

4,866

6,553

-19.3

-25.7

52,076

36,134

44.7

44.1

GS

1,231

1,454

-8.0

-15.3

14,255

16,017

-10.6

-11.0

LS

761

558

48.2

36.4

7,569

4,916

54.6

54.0

SC

0

0

#N/A

#N/A

0

2

-100.0

-100.0

LFA

1

4

-72.8

-75.0

18

33

-45.2

-45.5

TOTAL LEXUS CAR

10,858

12,020

-1.8

-9.7

107,423

92,462

16.7

16.2



















RX

7,601

7,046

17.3

7.9

73,279

67,048

9.8

9.3

GX

753

948

-13.7

-20.6

7,105

7,720

-7.6

-8.0

LX

310

372

-9.4

-16.7

2,953

3,760

-21.1

-21.5

TOTAL LEXUS TRUCK

8,664

8,366

12.6

3.6

83,337

78,528

6.6

6.1



















SELLING DAYS

23

25



229

230



DSR = DAILY SELLING RATE




TOYOTA  U.S. SALES SUMMARY

September, 2013











-- CURRENT MONTH --

-- CALENDAR YEAR TO DATE --




DSR %

VOL % 



DSR %

VOL % 


2013

2012

CHG

CHG 

2013

2012

CHG

CHG 

* NORTH AMERICAN BUILT VEHICLES
















RX

5,284

5,645

1.7

-6.4

60,380

52,513

15.5

15.0










TOTAL

114,926

123,096

1.5

-6.6

1,190,039

1,103,899

8.3

7.8

N.A. VEHICLES % OF TOTAL

69.9%

71.6%



70.1%

70.2%











LEXUS IMPORT CAR

10,858

12,020

-1.8

-9.7

107,423

92,462

16.7

16.2

TOYOTA DIV NA BUILT CARS

57,289

58,658

6.2

-2.3

598,003

547,239

9.8

9.3

TOTAL TOYOTA CARS

93,980

97,662

4.6

-3.8

973,855

915,274

6.9

6.4









LEXUS IMPORT TRUCK

3,380

2,721

35.0

24.2

22,957

26,015

-11.4

-11.8










LEXUS NA BUILT TRUCK

5,284

5,645

1.7

-6.4

60,380

52,513

15.5

15.0

TOTAL TOYOTA TRUCK

70,477

74,248

3.2

-5.1

724,324

656,150

10.9

10.4










SELLING DAYS

23

25



229

230



DSR = DAILY SELLING RATE















September 2013 Sales Conference Call
Tuesday, Oct. 1, 2013

Lexus Group Vice President and General Manager Jeff Bracken: 


Lexus obviously faced the same challenges as the rest of industry in September regarding year-over-year comparisons.


Total sales of 19,522

·       Up 4.1 percent from last September on daily selling rate

·       Unadjusted volume down 4.2 percent

·       Several new models showed both volume and DSR gains

 

Aug/Sept comparison

·       Lexus up 10-and-a-half percent for the two months

·       Again, ahead industry 7 percent gain

 

YTD

·       Sales of more than 190,000

·       Up 11.6 percent through September

 
And no matter how you look at it, even quirks in the calendar couldn't slow the pace of the new IS.

 

The IS

·       Still in the midst of its marketing launch

·       Sales jumped 42 percent

·       (3,200)

 

IS F-sport demand remains especially strong

·       Account for nearly one-third of sales

·       Currently unable to meet demand

 

In fact, F-sport models remain hot across the Lexus lineup

·       Continuing to attract more male buyers

·       More younger buyers  

·       And more new buyers to the Lexus brand


 
LS another new model that performed well in September

·       Sales up 36 percent on volume

·       Nearly 50 percent on a DSR basis

·       Up 54 percent for the year

 
ES

·       Remains volume leader on the car side

·       Sales of nearly 5,000 units in September

·       Hybrid models accounted for nearly a quarter of sales

·       Pushing sales past 50,000 for the year

·       Up 44 percent

RX continues to sit atop the hot luxury SUV segment

·       Sales of 7,600 in September

·       8 percent volume growth

·       17 percent DSR increase

·       Up nearly 10 percent YTD 


In conclusion, Lexus has historically performed well in the fourth quarter, and we expect that to be the case again this year.

IS launch activities will continue in full swing through October...while the re-designed GX will begin arriving at dealerships today, giving us another new model in the key luxury SUV market.

We have some of the hottest new vehicles in the industry in the ES, IS and RX, combined with a good inventory situation.   

As a result, we expect history to repeat itself in 2013 with another strong Lexus finish.

Thank you very much for joining us today. Now I'd like to open up the call for questions.


Source: [Toyota Motor Sales USA Inc.]


 
 
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