Lexus Presents: "The Tori 500"
If this is what it takes for Lexus to inject some excitement into its brand, then I'm all for it. The guys at Lexus teamed up with Sports Illustrated Swimsuit model Tori Praver to create a short road course around her bodacious curves. Literally.
Lexus' hired guns take the new GS (the one introduced at the Super Bowl) for a high-speed romp around twisty road course. As a bonus, you can see how the new F Sport model handles in the hands of a few professionals. Even if the contest doesn't actually matter, it's still fun to watch the big sedan get sideways.
Is it silly? Absolutely. But silly is also fun, and Lexus can definitely afford to be more fun.
Could you handle the Tori 500? Tell us what you think in the forums!