Lincoln Attacks Lexus in new Commercials

 
 
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Lexus ES 350 in Lincoln Commercial


Here's an opportunity for you to get all crazy in the comments. Lincoln has started a new ad campaign for the MKZ that places the Lexus ES 350 and ES 300h in the crosshairs.

Why such aggression? Lincoln group marketing manager, Andrew Frick told Automotive News that the Lexus ES is one of the vehicles most often traded for an MKZ.

In the commercials posted below, couples interview a Lincoln MKZ against a Lexus ES. The interview questions are geared for the Lincoln to win, and for the Lexus to drop its front fascia in shame. The couples ask questions such as "Which of you offers the largest retractable panoramic roof?" and "Which of you offers inflatable rear-seat belts?".

The commercials are pretty funny, but you Lexus folk may get a bit mad. Here is a factoid to give you ammo for your comment retaliation.

Automotive News reports, "[Lincoln's] U.S. sales have skidded 6 percent this year through September in an overall market that has expanded 8 percent."

Give Lincoln a piece of your mind in comments below the videos. Really let them have it.


images via [Lincoln]

 
 
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Levi Empringham (Fri, 11 Oct 2013 12:08:32 -0700): that actually grinded my gears. Fuck ford. you never see any old Lincoln's around, but if you do theyre hardly running, while all the old ES's are still going strong. i guess they have to add inflating rear seat belts to try to sway people away from the most reliable, cars in the world, funny thing is, lexus is number 2 on world wide customer satisfaction rating, where as ford cant even hold a candle to them.
Dallas Owen (Fri, 11 Oct 2013 12:11:57 -0700): I hope this makes lexus drop the ES finally.
Levi Empringham (Fri, 11 Oct 2013 12:14:31 -0700): i would have to agree that the ES is personally my least favourite production lexus, but id still drive one over that silly Lincoln any day of my life.
Curtis Trimble (Fri, 11 Oct 2013 12:24:38 -0700): "Which one of you will start?"
Dwight Alexander (Fri, 11 Oct 2013 15:08:37 -0700): Not even close; Lincoln is on the road of Mercury and Edsel; soon to be forgotten! Ford just makes a great police car and mainline family car; but nothing special!!! Love my Lexus
Richmond Giovanni Chan (Fri, 11 Oct 2013 19:07:04 -0700): The Lincoln looks like crap! How about Which one looks like crap? Lincoln: I do
Eric Auyeung (Fri, 11 Oct 2013 20:09:38 -0700): The comments on both those videos are hilarious. Totally not from Lincoln
Jason Soko (Mon, 14 Oct 2013 08:04:45 -0700): I think the biggest news of this campaign is that Lincoln considers themselves a competitor to Lexus. Meanwhile at Lexus not a single minute of sleep was lost