Lexus Billboard Will Trip You Out and Make You Want Adaptive Headlights
How do you showcase Lexus’s adaptive headlights, which move as you move, on a medium as static as a billboard?
Thanks to some new mule shots and a couple of interesting Lexus trademark filings, we finally have something new to say about the next gen LS.
Lexus marketing recently launched a campaign that makes people think a billboard actually knows what they’re thinking.
When I read the words “Lexus flagship,” two cars raced directly to the forefront of my crowded mind: the RX and the LS. And they’re still kind of racing.
Plumes of tire smoke reaching for the skies like the water fountains at the Bellagio — deafening engines getting the Harlem Globe Trotter dribble off the rev limiter — Formula DRIFT’s 90-mph tail-out action is more than mesmerizing … it’s life-changing … and then there are the show cars. Finger-licking good.