What happens when you have the largest advertising budget any dealership has ever seen? You hire World Champion drifter Ken Gushi, get two of the fastest Lexus models ever made, and you make the greatest promotional spot in the entire world.
To celebrate five years since the LFA first hit public roads, Lexus UK setup a photo shoot to accentuate just how different, forward thinking, and dramatically beautiful the car really is.
Shortly after Toyota started the Lexus brand in 1989, Mark Templin started his long career at Toyota. He’s now a managing officer of Toyota Motor Corporation and executive vice president of Lexus International, responsible for leading the luxury brand’s global operations. We got the chance to ask him a few questions at the preliminary press kickoff for the 2015 New York International Auto Show.
In one of the first big upsets of Nitto’s Battle of the Streets, the Lexus LFA completely dismantled the Mercedes AMG C63. In Stuttgart, they’re already calling it “The Tragedy of Los Angeles.”
Going to the dealer for service, such as an oil change, can be a real pain. You have to spend a good chunk of your day driving across town, filling out paperwork, and waiting. Imagine if you had to drive to another country, though. If you’re the owner of a Lexus LFA in Europe, that’s exactly what you have to do.