Category: Industry News

The 2016 Lexus RX is Here

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The Lexus NX has been getting a lot of attention lately, but now its time for the original high-riding Lexus hit, the RX, to roll into the spotlight again. It’s all new for the 2016 model year and it’s on display at the 2015 New York International Auto Show.

  Comments | By - April 1, 2015

Lexus Discusses Upcoming New York International Auto Show Reveals

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Shortly after Toyota started the Lexus brand in 1989, Mark Templin started his long career at Toyota. He’s now a managing officer of Toyota Motor Corporation and executive vice president of Lexus International, responsible for leading the luxury brand’s global operations. We got the chance to ask him a few questions at the preliminary press kickoff for the 2015 New York International Auto Show.

  Comments | By - April 1, 2015

Toyota’s ‘Gifony’ Campaign Targeting Burning Man Crowd?

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One thing we can all agree on is that the production line really needs a better soundtrack. Oh wait, no, it’s just Toyota who thinks that. And so they’ve unleashed upon us, the Gifony.

  Comments | By - March 31, 2015

New RC F Virtual Drive App Revs High

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Wanna experience one of the world’s elite tracks in a race-tuned Lexus RC F without having having to leave your house? With the Lexus Virtual Drive app, you can.

  Comments | By - March 27, 2015

Lexus Woos Women, Millennials, and Multi-Cultured Buyers

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Lexus has been developing a program called Lexus Difference, with the big difference being at the point of sale, at the dealership, where many have been intimidated before.

  Comments | By - March 25, 2015

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