Category: Industry News

Toyota’s ‘Gifony’ Campaign Targeting Burning Man Crowd?


One thing we can all agree on is that the production line really needs a better soundtrack. Oh wait, no, it’s just Toyota who thinks that. And so they’ve unleashed upon us, the Gifony.

  Comments | By - March 31, 2015

New RC F Virtual Drive App Revs High

lexus rc f virtual drive

Wanna experience one of the world’s elite tracks in a race-tuned Lexus RC F without having having to leave your house? With the Lexus Virtual Drive app, you can.

  Comments | By - March 27, 2015

Lexus Woos Women, Millennials, and Multi-Cultured Buyers

lexus women

Lexus has been developing a program called Lexus Difference, with the big difference being at the point of sale, at the dealership, where many have been intimidated before.

  Comments | By - March 25, 2015

Lexus Certified Pre-Owned Car Program Earns 2nd Place

lexus certified pre owned

Lexus takes second in the new AutoTrader rankings of the best CPO programs? Yeah, I guess we’ll take that. For this year, at least.

  Comments | By - March 23, 2015

New Gen 2016 Lexus RX Global Debut Seductively Teased


April Fools is going to have to pick another day, that’s how no joke Lexus is about launching the latest, greatest generation of the RX.

  Comments | By - March 20, 2015

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