Category: Industry News

Toyota’s ‘Gifony’ Campaign Targeting Burning Man Crowd?

Toyota_Gifony_001

One thing we can all agree on is that the production line really needs a better soundtrack. Oh wait, no, it’s just Toyota who thinks that. And so they’ve unleashed upon us, the Gifony.

  Comments | By - March 31, 2015

New RC F Virtual Drive App Revs High

lexus rc f virtual drive

Wanna experience one of the world’s elite tracks in a race-tuned Lexus RC F without having having to leave your house? With the Lexus Virtual Drive app, you can.

  Comments | By - March 27, 2015

Lexus Woos Women, Millennials, and Multi-Cultured Buyers

lexus women

Lexus has been developing a program called Lexus Difference, with the big difference being at the point of sale, at the dealership, where many have been intimidated before.

  Comments | By - March 25, 2015

Lexus Certified Pre-Owned Car Program Earns 2nd Place

lexus certified pre owned

Lexus takes second in the new AutoTrader rankings of the best CPO programs? Yeah, I guess we’ll take that. For this year, at least.

  Comments | By - March 23, 2015

New Gen 2016 Lexus RX Global Debut Seductively Teased

2016-Lexus-RX-001

April Fools is going to have to pick another day, that’s how no joke Lexus is about launching the latest, greatest generation of the RX.

  Comments | By - March 20, 2015

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