New Lexus ES Debuts in China
The ES was in need of a little perk-me-up, so at this year’s Shanghai Auto Show, the all new, refreshed ES was majestically unveiled.
The ES is Lexus’ best-selling sedan in the United States. However, it needs an occasional refreshing in order to keep Lexus competitive. The brand will unveil its new ES at the 2015 Shanghai auto show on April 20.
It’s not news that Lexus has been going through a rebirth, and 2015 finds the company charging headlong into battle with the Germany’s performance icons. Keen to continue its recent inroads, the company is preparing and onslaught of new things to come during the next year—it’s a good time to be a Lexus fan.
When I was originally introduced to Lexus’ now signature spindle grille, I wondered who on the executive design team came up with the idea and (honestly) what possessed them to do so. Autocar has finally found an answer.
Many car enthusiasts complain about The Beige, the boringness which supposedly defines Lexus and Toyota. They equate consistency and reliability to dullness, “it’s so predictably good that it bores me.” But that’s a cop out. It’s like saying that the Lakers are boring because they win a lot of championships.