Amazing In Motion
Today, Lexus has launched a new global marketing campaign entitled “Amazing in Motion”. The new global tag line represents Lexus new approach for design. In Lexus’ commitment to creating more emotional designs, a series of projects will be launched encompassing film, photography and technology to help illustrate motion artistically.
The first in the series of Amazing in Motion projects is “Steps”, a story of an 11 foot figure that’s looking for something in the city:
Here are behind the scenes footage of how the “Steps” project was put together:
Designing Motion – Steps
Performing Motion – Steps
Designing Motion – Steps
Performing Motion – Steps
