Amazing In Motion

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Today, Lexus has launched a new global marketing campaign entitled “Amazing in Motion”. The new global tag line represents Lexus new approach for design. In Lexus’ commitment to creating more emotional designs, a series of projects will be launched encompassing film, photography and technology to help illustrate motion artistically. 

The first in the series of Amazing in Motion projects is “Steps”, a story of an 11 foot figure that’s looking for something in the city:


Here are behind the scenes footage of how the “Steps” project was put together:

Designing Motion – Steps

Performing Motion – Steps

More information on Lexus’ Amazing in Motion:


Courtesy of: [Lexus International]

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